Atlas Branding

47 Rankin Ave, Asheville, NC 28801, USA

Inspired by midcentury finger foods and cocktail parties, The Night Baker is a cheeky brand that doesn’t take itself too seriously.

The client connected with Atlas, a strategic design studio that works with food and beverage brands, to bake in the aesthetics and charm from her childhood pop culture references like I Dream of Jeannie, Breakfast at Tiffany’s, and I Love Lucy.

With navy tones and sparkling gold accents, the snack packaging design feels premium and gifty. The perfect hostess gift or midnight snack. Durham, NC based The Night Baker has just what you need with her decant cheddar cheese wafers and hot fudge ice cream toppers.