MudPenny Coffee Roaster

Atlas Branding

47 Rankin Ave, Asheville, NC 28801, USA

Grand Rapids-based specialty coffee roaster and restaurant MudPenny is known for its delicious coffee, locally-sourced food, and like its historical namesake, where all are welcome to gather and enjoy the public discourse.

With expansion plans and grocery distribution opportunities, they approached packaging design firm Atlas Branding to help focus on a new strategy that better aligned the quality of their specialty coffee with a coffee packaging experience that elevated the brand.

The result was a custom coffee tin customers could proudly display on their kitchen counters. The specialty tins balance striking typography with a black embossed lid providing a tangible invitation to touch and hold the product. The vertical metallic copper logo and the muted tones of the coffee labels are refined and leave you with only the “honestly good” facts about each coffee. The archival paper label is reminiscent of beautiful wine labels that soften the dark, high-contrast tins.