The enveloping coolness of a mountain river, the gentle touch of fluffy cotton flowers, the caress of the mountain wind – this is not only the pleasure of interacting with nature, but also the concept of “kensho”. Kensho (見性) is the experience of enlightenment, understanding the essence of one’s nature.

Kensho is an eco-friendly toilet paper.

The metaphor of the concept is two suns rising over serene landscapes. All graphic elements are built on soft rounded shapes, creating a sense of lightness and referencing pristine nature in all its manifestations.