Gotcha! Cat food

A packaging series for healthy nutritional dry cat food. Cats in their wild nature, and even at home saved their hunting instincts — this helped us to come up with an idea of Gotcha! brand. It is very simple: the cat sees the desired meal and prepares to catch it. Reflection in the eyes appears to be the main differentiator of taste. The package is divided into 2 separate boxes with the different food in it. One box is for the daily ration, the other one is for the night ration.

Our idea also includes a connection with super fresh healthy food because of authentic cat wild habits.

Additional advantage is the paper ears on the box delivering food, when they are opened. It is not only functional but also is funny and memorable because the whole box looks like real cat with eyes, nose and ears.

Curator’s Insight

The package is a tale of two boxes—one for the daily ration and the other for the nightly feast. Together, they seamlessly form the left and right eye, completing a captivating cat’s face. This ingenious design mirrors the untamed habits of our feline friends, establishing a genuine link with their innate instincts.