Curator’s Insight:

Elina Tarverdyan’s PAVILLION coffee bag design is a delightful fusion of simplicity and sophistication. The matte black exterior, akin to the rich depth of a freshly brewed cup, sets a bold tone. The touch of innovation lies in the square of vibrant colors atop the bag’s right corner, a miniature canvas showcasing the variety within. It’s a brilliant visual cue, effortlessly guiding coffee enthusiasts to their preferred blend.

A harmonious dance of minimalism and vibrancy

The minimalist coffee bean illustration further elevates the design, turning the packaging into a canvas for the coffee experience. The careful choice of a square for the color variation adds a touch of geometric harmony to the organic, unpredictable nature of coffee.


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