BUBLO is a new Indian brand for soda drinks and non-alcoholic flavored carbonated beverages. With 5 original Flavors: Lemon Masala, Jeera (cumin), Rose, Mojito and Lychee.
The target audience for these is the 20+ age group male and female.
The ideal buyer for these will be Indian/south Asian, but also they want the design to be hip and appeal to the “Gen Z” audience. Later, they would be selling initially in the North American markets (USA/Canada).
My task on this project is to create a visually appealing and Modern brand identity plus label design for a new range of beverages “Soda”.
My concept is the combination of a distinctive “Geometric Pattern” to give a Modern, a bit Playful and Youth look. Each product with have its specific color scheme according to its flavor, which is also symbolized with a Minimalistic fruit illustration. Finally, to give a Premium touch, the base of the label is Metallic (silver), to ensure a shining and glossy finish.