Complete Coffee Creamer

Complete Creamer is a high-protein coffee creamer. It is a clean, natural, healthy, and premium coffee creamer.

The typical customer is a younger American, health-focused, higher-income, athletic type in their 20s-40s. They like bold styling that stands out and demonstrates the premium, luxurious nature of the product.

The packaging of the product will be of a metallic, industrial nature. Simple yet elegant – in the dairy section it needs to stand out like the “bold metallic grille of a Rolls Royce”.

My task on this project was to create a unique concept that is very simple but at the same time very Stand-out, I chose the “Diamond” shape around the circle Logo, it gives Dynamism, Power and Pep to the bottle, as a symbol of “Sports / High Protein product”. Used only the dark brown color, symbolic of roasted coffee beans, with some Golden touches. The label is directly printed on a Premium Silver/Chrome.