Togo’s new visual identity

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Togo, a time-honored brand in the Barilla portfolio, is back on the shelves with a new visual identity that contains revolutionary storytelling elements: a bold, assertive, more modern logo, conceived to adapt to the most diverse ecosystems (from PoS to social media), a distinctive character that generates warmth and creates connections with people, all topped off by vibrant, metallic, pop packaging, which has what it takes to compete with the most on-trend snacks.

 

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Credits:
Brand Identity: Pietro Bindi, Chiara Leone
Copywriters: Vera Daidone, Teresa De Bello
Character Development: Pietro Bindi
Character Development Support: Lorenzo Morelli
Video Production Supervisor: Emanuele Sabetta
Photography: Enrico Caputo (Food Pirate Studios)
Production: Marzia Papiri
Account Team: Dadà Isola, Alessandra Avico, Lucia Spini
Creative Directors: Anna Di Cintio, Mariano Lombardi
Chief Creative Officer: Paola Manfroni
General Manager: Giovanna Ridenti
Client:
Barilla