Grancereale Barrette / New Visual Identity

marimo

New cereal bars, new visual identity: the authentic taste of Grancereale comes to life through a vibrant, colorful motif and with explosive ingredients in their pure form.

Furthermore, we have created a digital campaign to relaunch Grancereale cereal bars, four video clips that are a pleasure to watch: nuts, seeds, and ingredients are skillfully mixed by an expert – Grancereale – in a crescendo of rhythm and stunning special effects.

marimo

Credits:
Senior designer: Pietro Bindi
Designer: Chiara Leone
Copywriter: Camilla Valle Porlezza
Account: Dadà Isola, Laura Squintani
Chief Creative Officer: Paola Manfroni
General Manager: Giovanna Ridenti
Photographer: Enrico Caputo / Food Pirate Studios
Client:
Barilla Grancereale