Barritts Ginger Beer is celebrating 150 years this month and they asked us to help them create a limited-time package for their cans, (7.5 and 12oz) and their 4 packs. We were thrilled to work on a project like this and play with the overall impact of the celebration while still paying homage to the brand architecture.
Taking into consideration the different print processes, especially in cans, we wanted to make sure that the logo still held true to the original shield, and that the cans and 4 packs really communicated the celebration. We are thrilled to see these and will be throughout the rest of the year.