Tadeo’s Cervecería Artesanal

NEV

Tadeo’s is a Peruvian craft beer, made in the Villa Rica – Oxapampa valley. An upgrade was made to the brand logo and the design of the labels for its bottled and canned beers.

We didn’t want to create a thousand and one characters like the other beer brands on the market. It was decided to create a character based on the owner’s father, who has great relevance for the brand. The strategy was to return to the memorable image through its versatility and ease of communicating the concept and attributes of each type of beer.