The Brand New Mr Cat Cat Litter aims to embody a minimalist and slightly advanced aesthetic, distinguishing itself from other cat litter brands that often adopt an illustrative and hand-drawn style.
The minimalist approach is tailored to resonate with a younger target audience. Mr Cat also seeks to convey a friendly and affordable image, ensuring that the overall packaging and logo do not exude a high-end feel. Therefore, the packaging details focus on incorporating lively and nimble lines, friendly cat photography, and thoughtful color choices to evoke a particular ambiance.