Taksh: Udayagiri Wooden Cutlery

A Branding and Packaging Project for a GI-tagged Product of India.

Taksh, a name that embodies the spirit of innovation, creation, and the art of precision in chiseling, celebrates the timeless artistry of Udayagiri wooden cutlery. Recognized with a GI tag, this exquisite collection is handcrafted for generations in the very heart of Andhra Pradesh’s Udayagiri. Each piece is a testament to Taksh’s dedication to excellence, promising an heirloom-quality experience that whispers tales of tradition with every use.

The Legacy

Udayagiri, a small town in Andhra Pradesh’s Nellore district, has a rich history dating back to the 14th century. After the reign of powerful rulers, It was during this rule of Nawabs and Jagirs that highly intricate wooden cutlery became popular.

The Birth of Udayagiri Wooden Cutlery

For over 200 years, this extraordinary craft has flourished, practiced and refined by skilled artisans, each generation passing down the secrets and artistry required to keep this masterpiece alive and thriving to this very day.

The Making

The crafting begins with carefully choosing the right wood from nearby Durgampalli forests. After seasoning and shaping the lumber, artisans mark and carve intricate patterns using traditional tools. About 90% of the work is intricate hand-carving, and 10% involves machinery. Finishing touches vary by size, with delicate pieces hand-finished and larger items machine-finished, resulting in the exquisite Udayagiri wooden cutlery.

The Creators and GI Tag

The art form would have been lost had it not been recognized as a GI product in 2017 by the Government of India. Equally, if not more important to its survival, are inspiring artisans who worked extremely hard to revive their beloved art form. Artisan Zakeer Shaikh is a fourth-generation Udayagiri wooden cutlery artisan who gave up a steady well-paying job to learn this amazing craft from his mother Chousia Begum. They took the initiative to revive it by training 90+ women in the art form.

Branding 

The name Taksh has a few interesting layers of meaning:
Creation and Craftsmanship: The most common meaning associated with Taksh is “to invent,” “to form in the mind,” or “to create.” This directly connects to the idea of skilled artisans crafting the Udayagiri wooden cutlery.
Precision and Detail: Another interpretation of Taksh is “chopping” or “chiseling.” This subtly hints at the meticulous work and attention to detail involved in creating these beautifully crafted products.

Packaging

Designed for Every Occasion: Taksh presents Udayagiri cutlery in two distinct packaging styles – one perfect for gifting and another for convenient everyday storage.

• A Gift Unwrapped: A Journey of Discovery – Unveiling a Taksh gift is an experience in itself. Inspired by the intricate cuts and patterns of the cutlery, the packaging unfolds in layers, each one a delightful surprise. The box itself transforms into a stand, showcasing the handcrafted masterpiece within, like two grand doors opening to reveal a treasure. “More than just a gift, it’s a personalized story” Tucked inside, nestled amongst the layers, is a short narrative about the rich heritage of Udayagiri cutlery. A heartfelt message from you can also be included, making this a truly unique and unforgettable present.

• Everyday Elegance: Unveiling Functionality with Beauty – Taksh’s everyday storage packaging seamlessly blends practicality with artistry. Inspired by the elegant form of a plate, the container boasts an oval shape with a captivating, artistic design adorning its surface. A cleverly placed, transparent cutout in the center offers a captivating glimpse of the intricately crafted cutlery within. This functional design allows for easy access while maintaining the brand’s signature aesthetic.