Pure & Delish

In our packaging design process, our goal for the Pure & Delish organic product series was to emphasise the natural and healthy structure of the products. Throughout the design, we used a kraft paper-like background to create a natural and organic feel, emphasising the naturalness and eco-friendliness of the products. With vibrant colours, flowing fonts and eye-catching visuals, we aimed to make the products immediately noticeable on the shelves and attract the attention of the consumer.

By expressing each product type with different colours, we ensured that consumers can easily distinguish the types.Organic Raw Almonds: We used a green background to emphasise the natural and fresh nature of the product.

Dried Figs: By choosing a purple background, we reflected the sweet and delicious nature of the product.
Organic Raw Walnut: By choosing a blue background, we emphasised the healthy and nutritious properties of the product.

We placed the product name large and legible in the centre of the packaging. The word “Organic” is written in an elegant font that emphasises natural and organic products. We placed a large and clear product image in the centre of the packaging, making the products look fresh and attractive. We used relevant images for each product, making it easy for the consumer to recognise the product.