Anatolia Baklava

Baklava Packaging Design

Anatolia Turkish Desserts Packaging DesignConcept:
This packaging design has been carefully designed to best reflect the flavour and cultural value of Anatolia Fine Foods’ baklava. By combining both visual appeal and functionality, we aimed to offer both eye and palate pleasure to the consumer.

While emphasising the cultural heritage and richness of the product, we aimed to appeal to a wide range of consumers by using a modern packaging language. Throughout the design, we aimed to appeal to the consumer by combining both traditional and modern elements. We highlighted the product on the shelves with vibrant colours, striking visuals and cultural details.

Background Patterns: 
We used drawings of Turkey’s cultural symbols in the background. These drawings add an authentic touch to the product, emphasising the origin and cultural value of baklava.

Use of Colour: 
We chose red for most of the packaging, which is both eye-catching and representative of Turkish culture. At the same time, we made the product more modern and stylish by combining it with white patterns.