Ponie Baby Diaper

The packaging design of Ponie Baby nappies was prepared with an aesthetic understanding suitable for its target audience. The colour palette, typography, graphics and product information give the consumer a sense of trust and cuteness. The design is both attention-grabbing and informative, leaving consumers with a positive impression of the brand’s reliability and quality. Overall, the design language is clean, fresh and reassuring. It emphasises that the nappy is a sensitive and reliable product.

Logo: The Ponie Baby logo is large and prominently displayed at the top of the packaging. The brand name, written in green tones, evokes naturalness and freshness.

Typography: The brand name is written in a fun and friendly font. This helps the brand to create a friendly and child-friendly image.

Product Images: The baby photos in the centre of the packaging add warmth and reassurance to the product. A different baby photo is used in each pack size, which shows that the product is diverse and appeals to different age groups.

Small icons and graphics used next to the baby photos emphasise the features of the product (e.g. extra absorbent channels).

Colour Palette: The pastel colours used in the packaging evoke a gentle and soft feeling for babies. Green and white tones add a sense of freshness and cleanliness to the packaging.The colour choices are both visually appealing and express the naturalness and sensitivity of the product.

Graphics and Illustrations: The light patterns and graphics in the background of the packaging visually enrich the packaging but do not distract attention. These patterns reflect the cute and innocent world of babies.

Details such as footprints add a cute touch to the packaging and create an aesthetic suitable for the area of use of the nappy.