Lezza

In the packaging design of the Lezza brand, an approach that emphasises the cultural and historical contexts of the products has been adopted. The main elements of this approach are as follows:

The Lezza logo and brand are placed in the upper left corner of the packaging, making it immediately recognisable and emphasising the strength of the brand.

Product images are large and clear in the bottom right half of the pack. These images clearly show the consumer what the product looks like.
For each product, relevant by-product images (e.g. pistachios for baklava) are used to provide information about the product content.

Illustrations on the left side of the packaging give clues to the cultural and geographical origin of the product. Illustrations such as a scene from the Greek islands or natural beauties typical of the Mediterranean give the packaging an artistic value. Different illustrations are used for different products, reflecting the relevant cultural and historical contexts.

The product story is located in the top right-hand corner of the pack and provides information about the product’s historical, cultural and geographical origins. This provides the consumer with more in-depth information about the product and makes it more attractive.