Mika

Project Description: Brand and Packaging Design Overview

Project- Mika, focused on creating a cohesive brand identity and packaging design for a client who values simplicity and a floral aesthetic. The goal was to develop a visual language that resonates with their target audience while embodying the essence of the brand.

Client Inspiration

The client expressed a strong affinity for floral elements, emphasizing a desire for designs that are both elegant and uncomplicated. This inspired a design approach that integrates natural motifs with a minimalist style, ensuring that the brand feels approachable and refreshing.

Design Process

Research and Concept Development:

Conducted market research to understand current trends in floral and minimalist packaging. Developed initial concepts that blended floral designs with a simplistic layout, ensuring clarity and visual appeal.

Brand Visual Direction:

Established a color palette inspired by soft, natural hues, evoking a sense of tranquility. Created a logo that incorporates subtle floral elements, reinforcing the brand’s identity while maintaining simplicity.

3D Mockup Creation:

Designed a series of 3D mockups to visualize the packaging in a realistic context. This included various angles and lighting to showcase how the packaging would look in different environments. Ensured that the packaging design is functional, eco-friendly, and visually appealing, emphasizing the brand’s commitment to sustainability.Branding and Packaging design for a Hong Kong beauty brand.