Baby Pita

The Kyiv-based iFood team, known for their lavash and pita products, decided to launch something new—a pita designed specifically for schoolchildren. What’s the secret? It’s smaller, lunchbox-friendly, and perfect for a quick, wholesome snack. And with more and more kids carrying lunchboxes these days, home-packed meals have become the go-to choice over buffet food.

To instantly communicate this idea to parents, we designed bright, playful packaging. At its center—a lunchbox bursting with fresh vegetables, emphasizing health and nutrition. The surrounding cloud? Transparent, allowing customers to see the product inside. And the backdrop? A school board-inspired sketch, reinforcing the connection to learning.

But the most captivating element? The characters. We chose dinosaurs—and not just for fun. Studies show that children fascinated by dinosaurs often have above-average intelligence. While not an obvious symbol of education, these creatures spark curiosity and grab attention instantly.

Parents and kids loved the idea. The product carved out a brand-new niche—one that was in huge demand. Proof that sometimes, the smallest details make the biggest impact.