MACHI · Modern Matcha Café

MACHI is a matcha café brand blending Japanese tea culture with modern charm. We created a playful, vibrant identity with whimsical illustrations and a cheerful character, highlighting quality and warmth across all brand touchpoints.

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Curator’s Insight

MACHI’s packaging design captures the serene energy of Japanese tea culture with a bold modern twist. The oversized typography paired with soft, hand-drawn illustrations creates a visual rhythm that feels both calming and contemporary. The cheerful character illustration adds a touch of whimsy, reinforcing the brand’s friendly, approachable vibe. Earthy greens and creamy whites echo matcha’s natural origins, while the playful “Sip the Zen” tagline ties the experience together with charm. The overall concept beautifully blends traditional cues with bold branding, making MACHI stand out on shelf with personality and purpose.