HTGEARS

In a world where function meets fierce identity, Hammer Tactical Gears amplifies its branding through bold, utilitarian packaging design.

The packaging tape and shipping boxes showcase a striking yellow-and-black color scheme — a visual language that evokes caution, strength, and industrial grit — all perfectly in line with the tactical gear industry.

But the packaging tape isn’t just functional; it acts as a brand signature. The repeated hexagonal logo, featuring a stylized hammer-fist symbol, reinforces brand presence before the box is even opened. The vivid yellow backdrop enhances visibility in transit and serves as a visual warning — a nod to the brand’s rugged, no-nonsense persona.

The Hammer Tactical Gears logo merges an eagle’s wing with a hammer, creating a powerful emblem of strength, precision, and resolve. The eagle stands for vision, control, and strategic advantage, while the hammer represents force, action, and impact. Together, they capture the brand’s mission: to protect, perform, and prevail — in every situation.

The shipping boxes are engineered for maximum stacking efficiency and deliver a consistent brand message. The layout features sharp typography, minimalist line work, and repeatable placements that align perfectly when assembled. This meticulous attention to detail reflects the discipline and precision of the products within.

Client: HTGEARS
Graphic Designer: Grigor Mnoyan