Hye Ler

LOGO

The logo was inspired by traditional Armenian carpe motifs, yet designed in a minimalist style to achieve a modern and clean identity. The name ‘ Hye Ler ‘ literally translates to ‘ Armenian Mountain,’ which reflects the natural origin of Amaranth tea, grown in the Armenian highlands. Within the logo, a circular element symbolizes the sun- highlighting Armenia as a sunny country, where, under warm light, the tea grows naturally, ensuring both quality and uniqueness. The logo uses deep red and dark crimson tones, colors often found in Armenian carpet weaving, adding cultural depth and authenticity.

PACKAGING

The packaging extends the concept of the logo into a broader and more expressive art illustration, fully custom-designed from scratch. It visually narrates the story of Armenian nature, the mountains, and the organic growth of Amaranth tea.

The illustration integrates seamlessly with the logo, emphasizing natural purity, authenticity, and the cultural heritage behind the product. The result is a packaging design that not only preserves the identity of the brand but also creates an engaging and distinctive presence on the shelf.

Graphic Designer: Grigor Mnoyan     Illustrator: Grigor Mnoyan