Chocolates recheados Cozinha Alice

Positioning itself as a brand of signature chocolates, Cozinha Alice celebrates flavor through artisanal processes that bring out the best in each ingredient—without relying on additives. To stand apart from industrial brands that often use photos of their products and ingredients, the identity was designed to go further, capturing the artisanal essence through authentic illustrations and intriguing color combinations that highlight ingredients in a unique way, offering a fresh perspective.

The silhouette of the cacao fruit acts as a portal, transforming the monochromatic blue ingredients into a vibrant explosion of color and movement. Each flavor is carefully named, beyond its conventional label, to complement the sensations it evokes: Amore mio (pistachio), Brisa do mar (coconut), and Nas nuvens (brigadeiro).

Blue, the brand’s primary color, runs through all packaging elements, strengthening the identity and bringing cohesion to the product line. The soft-touch lamination, with its velvety texture, conveys the creaminess of the filling, while the blue hot stamping adds a layer of distinction and sophistication. The laminated paper and internal blue printing reinforce the attention to detail, embodying Cozinha Alice’s commitment to exceptional quality.