SOLARA – A Beauty Brand That Glows On Purpose

SOLARA — a brand that glows on purpose.

SOLARA is a Gen-Z summer beauty brand built from zero for the MENA region and beyond — loud, playful, and unapologetically sun-powered. Beauty went beige and quiet; SOLARA brings the volume back to the shelf.

This project covers the full identity system: a bubbly custom “SOL ARA” wordmark and sparkle mark, and a hyper-saturated palette named after a summer day — High Noon, Golden Hour, Heatwave, Deep End, Midnight Swim. Each of the 8 products owns its own pop colour: a sunscreen, face mist, shimmer body oil, lip balm, after-sun lotion, hair mist, shower gel and body mist.

Beyond the bottle: a photoreal summer campaign, retro grain illustration, a five-icon pattern system, branded beach merch, plus retail, social and collateral applications — all built in one cohesive, candy-bright world. 8 products. 1 summer.

Built to be seen.

Concept, strategy, identity, packaging & art direction — Abdulrahman Taha / Think & Tinker.