A new bodycare subbrand for young children from an existing herbal brand. The pure healing effect is suggested by the light, pastel colors, the orderly composition and the minimalist graphic. The design aims parents with small children wich fit into the image of the parent brand, yet have a distinctive look. The cartoon animal helps to identify the products, with a playful look. The brand group is built on tradition and sustainability, so environmental protection is a key design consideration: the second product life of the packaging is the tubes that function as toys, which are not thrown away, while encouraging parents to buy the full range of products. Baby care is a pure child’s play from now!:)