Grand Cavalier Riviera

The task

Grand Cavalier is a well known spirits maker. They decided to create a fresh and light version of sparkling wine for the upcoming summer, inspired by the French holidays. We had to create a name and packaging.

Challenge
It is sold in the big supermarkets among mid price range drinks, that are mostly dark. We had to find a standing out solution.

Solutions

We decided to choose the bottle, that is clear and itself communicates the lightweight emotion. Then, we were inspired by the French summers and it beaches. This way we created two striped patterns resembling the beach umbrellas or chairs. Also, we created an unusual shape for the label to also have the same airy holidays feeling.

What’s Golden? 

We were crafty with the details. Even though the price range is not too high, we added black foil, embossing and UV Varnish to emphasise logo, pattern and details. Moreover, it gives premium touch to it and can get the sense of tactility.