Spring

Agency: Midday
Project Type: Produced, Commercial Work
Client: Bob Martin
Location: UK

Bob Martin, the UK’s leading pet care brand, tasked us to take 20 of their existing pet hygiene products and consolidate them into a new and exciting range. The ‘Spring’ range features mischievous pets and celebrates the mucky situations they get themselves into. This range demonstrates a deliberate shift away from previous incarnations of Bob Martin products, taking the brand in a new direction. The range will feature in major supermarkets nationwide and across Germany.