MOIRAI – Gourmet Selection

Designers: Juan Jose Montes, Vania Nedkova, Alejandra de la Garza
Project Type: Student Project
Course: Master en Diseño de Packaging
School: ELISAVA
Tutor: Enric Aguilera
Location: Barcelona, Spain

MOIRAI is a brand created for packed gourmet food. The name means part or portion in Greek and that’s why the graphic identity is based on a diagonal division used to show a portion of the main ingredient and the final result of each dish. Besides the division, there are some graphic elements (the logo’s background black banner, the typographic layout and the bronze applications) that helped us create a whole system that can be applied into different structural packs.