Weaving Yi Wine

Tracing back to the wine growers in Chile in the 19th century, they took care of grape seedlings to obtain daily necessities, and in their spare time, knitted sweaters to provide warmth for their families. The inspiration for packaging design came from this. Through these old photos, describe the simple and simple life of wine growers in the 19th century to enhance the affinity of the product.

The metal plaque at the bottleneck is derived from the identity plate of the grower and used for internal management of the winery. When applied in wine design, its specific identity is displayed. The vintage bottle label presents quaint photos, showcasing characters, scenes, and sweater weaving movements, giving a humorous and nostalgic drinking experience. Therefore, to restore an old story and present the life behind wine, with careful consideration, and the emergence of diligent growers, every red wine produced by the winery presents the best quality.

Curator’s Insight: What a lovely packaging design for this wine! It makes me feel like I’m traveling back in time to the 19th century, when Chilean wine growers were taking care of their grape seedlings and knitting sweaters for their loved ones. The old photos on the labels are so charming and funny, they show the different aspects of their life and work. The metal plaque at the bottleneck is a nice touch that shows the identity and pride of the winery, and how they value their tradition and skill. The design tells a wonderful story behind the wine, and makes me want to taste the rich heritage and personality of the product.