Volksbier

Creative Agency: remark studio
Project Type: Concept
Location: Bucharest, Romania

We felt the need for an new beer packaging that can be disruptive on shelves and also can increase appetite appeal.

The idea come from combining two increasing trends on beer market PET and can packaging.

Because beer is such a popular drink and most appreciated brands have a german origin we develop the brand name – Volksbier – and also consider the popular pint shape.

The PET material specification used for the container should be chosen to be as close as possible to glass appearance.

The Unique Points Of The Packaging: PET moulded container in a shape of a can.