Fio De Ouro Cachaça – Série Retrô

Born in 1975, Alambique Caipira launched its first bottled cachaça, Fio de Ouro. After several decades of success, there was a need to revisit the past and celebrate 43 years of existence with two labels inspired by the cachaças from the 1940s, produced and printed in Brazil. The creation of both labels began with research on colors, papers, and visual elements that would evoke the product’s origin, sugarcane in its purest form, depicted in various lithographed labels. The colors were carefully selected to bring a retro tone to the labels, coupled with an innovative touch of elegance through hot stamping. Handcrafted lettering and illustrations were designed to ensure the uniqueness of a product as exceptional as its history.

Designer: Victor Tognollo
Client: Alambique Caipira
Photos: Studio PopUp