Kind-ly skincare

Meet Kind-ly Skincare; friendly skin essentials made from only Australian natural and organic ingredients, with an emphasis on product transparency, suitable for all skin types. The brief was to create a new line of products that were minimal, approachable, entertaining and had wide appeal to women of all ages. From this, we created a visionary brand where every product is a celebration of femininity, lifestyle, and unadulterated fun.

We created a brand voice that was simple in approach: to redefine skincare as an experience that indulges not only the body but the spirit as well. Lifestyle has been key to skincare and beauty across the ages and we decided to incorporate vintage cut-out photography of women displaying natural care-free personalities and pair this with a contemporary colour palette and clean typography while holding onto premium cues.

Natural is the new normal, Live Kind-ly.