GE Lightbulb (Student Work)

Designed by Andrew Johnson, he is currently a student at Art Center College of Design in Pasadena, California.

From my Spring 2009 Package Design 1 course at Art Center College of Design. The brief was simple: redesign a compact florescent lightbulb package. Here’s the description of my concept, taken from my final presentation:

The compact florescent light bulb (CFL) is a recent innovation that combines radically reduced electricity usage with a significantly longer bulb life span. While the bulbs themselves are appealing to the environmentally conscious, the packaging for the bulbs has been less than environmentally friendly. Until now.

Made from 100% recycled White-Line newsback and printed with soy inks, this packaging compliments the eco-friendly contents. The box includes information on proper disposal for CFLs and a postage-paid mail return sticker, enabling the consumer re-use the original packaging when returning the bulb to GE for proper disposal.

Finally, extensive research has shown that if a customer can be persuaded to take a GE product off the shelf, there is a 70% chance they will purchase it. This innovative and refreshing package design will ensure that the GE CFLs will stand out, making this a good choice for the environment, as well as GE’s bottom line.