Jimmy’s Probiotic Ice Cream Packaging

The TASK

For one of the leading producers of ice creams in Bulgaria – Jimmy’s, our team developed naming, trademark design and a series of packaging.

The customers came to us with a unique product for the Bulgarian market – frozen yogurt ice cream with a specially developed and patented for Jimmy’s formula from Lactobacillus Bulgaricus with live sourdough. We really liked the idea of healthy ice cream. Thus the naming was born – PROBICREAM. In addition to the message about the healthy ice cream, we gave an important role in the design to the appetizing fudge and the retouching of the product. The entire line is executed in a cream-pastel golden range.