Rebel Bear Honey

Rebel Bear’s new wave bees are creating an exciting new world of honey. Many of us think of honey as boring tasting and boring looking. Rebel Bear barran dares to be different. The different flavours in the packaging have been given separate worlds, each with their own rebellious bear and story, including a punk bear, a hippy bear, or a bear secretly swinging on iron balls.

When designing the packaging, it was important to us to make the look unique. To achieve this, we thought of a solution that is unusual in the honey market. This led to the idea of using a unique box. The design is not only on the label of the jar, but also on the box itself. The box provides an opportunity and a surface for a more playful and exciting design and communication. This in itself embodies the brand’s core essence of rebellion. Rebel Bear does everything differently from others.

The concept of Rebel Bear is based around the bear. But, we don’t feature the main character bears in the “traditional honey” way. Each one appears in a special form, in some extreme way on the packaging. Each bear is a rebel who realises himself. Sometimes as a punk, sometimes as a princess, sometimes as a hippie. The point is, never in a cursed way. This idea fits in well with the range itself and the brand’s message: be unique, be free, be rebellious! And all of this can be seen in a short little backstory.

The use of bold, eye-catching colours is also an important element of packaging design. This colourful design makes Rebel Bear’s honeys stand out from the world of traditional honeys. It gives the packaging a fresh and youthful look that in itself makes the brand appealing to consumers. Each product is given a unique colour combination, typically using two strong colours. This is complemented by monochrome bear graphics. This colourful world highlights the content and attracts the customer.