Heir London

Heir London handcrafts original rings for men in the world-renowned Hatton Garden, London.

The brand focuses on personal growth and is built on three pillars: culture, ambition, and craftsmanship, all within the context of London.

To visually articulate the brand, particularly in the packaging, we collaborated with creative agency Rebel Future London. By exploring the brand through the lens of a slightly surrealist world, we were able to be more expressive and creative with our imagery—delving into the mind of the protagonist to see their vision, ideas, and future.

Further refining this concept, we identified five key themes: Travel, Music, Arts & Culture, Fashion, and Dining—all of which were illustrated. For the packaging, we chose the theme of Arts & Culture, with a strong focus on London landmarks.

The result was a unique and distinctive ring box design that stands out, telling the brand’s story from the moment a customer picks up the box in a shop.

Creative agency: Rebel Future London