When discussing spirits such as Whisky and Rum, the label serves as an introduction to the narrative.
Each element on a label conveys a unique story, and for this collection, the design thoughtfully embodies the distinct identities of Whisky and Rum through graphic motifs.
The barrel, signifies tradition, craftsmanship, and the ageing process—the essence of fine Whisky. This symbol highlights the nature of barrel ageing, which shapes the character of the spirit and establishes a visual link to its rich heritage.
The anchor represents stability and maritime heritage, paying tribute to Rum’s deep-rooted connections to naval history and seafaring exploits. It evokes a sense of exploration and timelessness, aligning seamlessly with the narrative of this spirit.
The outcome is a label design that harmoniously melds tradition with innovation. The barrel and anchor serve as strong visual indicators, encapsulating the individuality of Whisky and Rum while cohesively linking the collection. Enhanced by thoughtful finishes and premium materials, these labels forge a visual identity that leaves a memorable impression on both the shelf and in the minds of consumers.