Brand No More Project

Brand No More Project

Marcel Grau

ABOUT
This project explores the intersection of fragrance and contemporary visual identity. We set out to redefine the traditional perfume bottle by introducing a bold, unconventional aesthetic that commands attention and evokes curiosity. The concept embraces the idea that perfume is not just a scent, but a sensory statement of bold personality and visual presence.

SOLUTION
We created a sleek, minimal bottle cloaked in a high-gloss neon fluid—visually striking and intentionally abstract. The vibrant drip effect conveys movement and transformation, suggesting that creativity is ever-evolving. The contrast between the clean structure of the bottle and the organic flow of color reflects the balance between control and spontaneity in artistic expression.

RESULT
The outcome is a modern icon—an object that breaks norms and celebrates individuality. It’s not only a perfume bottle, but a sculpture in itself: daring, memorable, and emotionally charged. The visual language instantly resonates with a contemporary audience, making the design as impactful as the fragrance within.