Tussi Extra Vergin Olive Oil Made In Sicily

Tussi is a premium extra virgin olive oil produced in Sicily and crafted for the U.S. market. It embodies the essence of the Mediterranean: sun-drenched groves, traditional harvesting, and a product that is both authentic and refined. Tussi is not just an olive oil — it’s a symbol of Sicilian culture, elegance, and taste, aimed at an audience that values quality and storytelling in food.

The concept was to create a visual identity that feels both luxurious and deeply rooted in Sicilian tradition. The packaging had to communicate authenticity, craftsmanship, and origin, while also appealing to an international, design-conscious audience. We wanted Tussi to stand out on shelves and tables alike, balancing minimalism with warmth, and sophistication with Mediterranean character.

We developed a clean, elegant bottle design with a strong typographic presence. The logo is bold yet refined, acting as a seal of quality. The label layout uses generous white space and a subtle color palette inspired by Sicilian landscapes — olive green, volcanic black, and earth tones. A short narrative on the back of the label introduces the product’s origin and values. Every design choice was made to enhance the perception of quality and evoke the emotional richness of Sicily.

The packaging was designed using a mix of analog inspiration and digital execution. We explored traditional Sicilian art forms and ceramic motifs, but interpreted them through a modern graphic lens. The uniqueness lies in its ability to be simultaneously minimal and expressive. Unlike stereotypical “rustic” Mediterranean designs, Tussi’s packaging avoids clichés and embraces a contemporary look without losing its soul. The bottle becomes a design object: clean lines, tactile paper, and a matte finish elevate the product, while the storytelling on the back ties it emotionally to Sicily. The packaging helped position Tussi as a high-end, design-forward olive oil in the U.S. specialty food market. Early feedback from distributors and buyers highlighted the elegant shelf presence and strong visual identity. The brand quickly gained attention online, with its refined aesthetic becoming a talking point among food lovers and retailers. The project also strengthened Tussi’s value proposition as not just an EVO oil, but a curated, cultural product.