Red Xapela

RED XAPELA is the first sparkling Basque cider, designed to merge authenticity with modernity. Inspired by two cultural symbols—“Red,” a color deeply tied to Basque identity, and “Xapela,” derived from the traditional Basque beret—the packaging concept celebrates heritage while appealing to a new generation. The design solution uses minimalist layouts, bold red accents, and clean typography to create a contemporary visual identity that works seamlessly across aluminum cans and cardboard packs. Combining digital illustration with precise typographic composition, the result is a unique packaging design that breaks away from both traditional Basque cider bottles and commercial ciders, offering a fresh, innovative alternative for millennial women seeking quality, authenticity, and style. Ultimately, RED XAPELA captures the essence of “Basque tradition with millennial freshness” in every sip.