Abhinandan

Abhinandan is a well-established supermarket with a rich, 20-year legacy of serving the community in Assam. The brand has built a strong reputation for quality and trust, known for its extensive range of products, including rice, dal, pulses, dry fruits, spices, and millets.

Challenges- To bridge the gap between its trusted, heritage-rich past and a fresh, national-facing future. We had to create a brand identity that was both a tribute to its 20 years of community service and a promise of quality for a new, pan-Indian audience. The goal was to ensure the brand’s new look and meaning felt authentic and modern, allowing it to stand out in a competitive market while reinforcing the trust it had built over two decades.

Solution-  Our approach focused on a packaging design that would tell the brand’s story of heritage and quality at a glance. We developed a flexible brand mark that could adapt across a wide range of products, creating a consistent yet distinctive look on the shelf.

The overall identity is authentic and trustworthy, built to not only stand out but also to forge a connection with a new, pan-Indian audience.