Packaging design for Oghyanoos tuna

“Ocean” tuna packaging design is a fusion of creativity, strong visual identity, and visual storytelling, created with the goal of standing out in a highly competitive market. In this project, inspired by the power and vitality of the ocean, the concept of “a fish leaping out of the can” was chosen as the main idea—an image that directly conveys freshness, high quality, and authenticity to the audience.

Dynamic atmosphere, dramatic composition, and the smart use of color and lighting have transformed this design from a simple package into a striking and memorable advertising visual. The main objective of this project was to create a powerful visual experience for the viewer and enhance the product’s attractiveness at first glance.

This project was created by the creative team at Salam Graphic, designed by Mojtaba Malaki and Shiva Ekhtiyari.
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