Moghaddam Saffron

Moghaddam Saffron Packaging Design

This packaging design was created for Moghaddam Saffron, a premium Iranian saffron brand, with the goal of expressing authenticity, elegance, and cultural value through a modern visual language.

The design combines deep purple and gold tones to convey luxury and trust, while subtle flowing line patterns reference the delicacy and organic nature of saffron threads. A transparent window on the front allows the product itself to be visible, reinforcing honesty and product quality. Floating saffron flowers and threads around the pack visually connect the product to its origin and harvesting process.

Typography was carefully selected to balance modern branding with a sense of tradition, ensuring clarity in both Persian and English. The compact pouch format was designed for convenience, protection, and strong shelf presence, making it suitable for both local and international markets.

This project reflects a contemporary approach to spice packaging, respecting the cultural heritage of saffron while presenting it in a clean, export-ready identity.

Design Studio: hi Graphic
Designers: Mojtaba Malaki, Shiva Ekhtiyari
Product: Saffron (1g Pouch)
Country: Iran