Snegurochka

Agency: Unblvbl Branding Agency
Designer: Alena Orlova 
Art-director: Timur Saberov 
Lettering, Illustration: Vlada Ruzhitskaya 
3D visualisation: Pavel Gubin 
Location: Russia
Project Type: Produced
Client: Kostroma Distillery
Product Launch Location: Russia
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Flexography

This summer, Kostroma Distillery asked us to update the design of the vodka “Snegurochka” The objective was to make the label more attractive and festive, which should draw the attention of a new audience and at the same time retain the recognition without losing loyal consumers.

As a basis, we’ve accepted the concept that “Snegurochka” is not just an alcoholic drink for the audience, but also an integrated part of Holidays, of holiday table decoration and also a well-known souvenir from Kostroma because this city is considered the homeland of Snow Maiden.

Our designers were inspired by the image of the Snow Maiden, which contains a lot of fabulous senses for everyone. Having decorated the label with patterns of frost and gemstones we tried to associate this product with all beauty and aesthetics of the Russian North.

Special attention was paid to lettering – designer Vlada Ruzhitskaya has developed an inscription in the style of Russian knit, decorated it with an image of a renewed kokoshnik and hidden ornaments of lining.