Haru: A Sky Made of Kindness

Sunday was the day my daughter Haru and I baked together—cookies, muffins, whatever felt right. There was no plan, no goal, just time spent side by side, making something by hand.

At some point, Haru decided she wanted to share those cookies with our neighbors and raise money for children with cancer. It didn’t need a brand or a strategy. It was simply a small, honest gesture.

Only later did the idea begin to take shape. Haru’s name means sky or clouds in Japanese, which became the foundation of the visual language. Cloud forms act as flexible shapes, transforming into cookies, cups, or imagined figures—much like finding shapes in the sky.

Playful animal characters appear on each product simply because they felt fun. Soft, rounded typography and bright colors reflect childhood, warmth, and optimism.

This project is purely a concept. It was never intended as a produced or commercial brand—just a small, playful design exercise made for my daughter, inspired by a moment we shared.

It isn’t about building a brand. It’s about holding onto a moment—one shaped by imagination, generosity, and time spent together.