Derrick Lin


Designed by identis GmbH, Germany. It won the Best of Other Markets Category.

Bags for living in the urban jungle… a series of 15 animal designs from 5 continents. Bison, tortoise, polar bear, elk, serpent, llama, kangaroo, etc… 3 bag formats… And a packaging ever so rational and well thought out — made simply out of corrugated cardboard, with cuts on the front that resemble the bars of a cage. A bag box that shows and protects the product at once. Moreover, it is perfectly ecological because the cardboard is completely recyclable, with very little printing (and therefore ink). And for the icing on the cake, these solid boxes can be reused as practical storage boxes as they can show and protect their contents.