Panda Liquorice

Designed by Jonathan Faust, Denmark.

A packaging redesign of Panda – a liquorice company.

Panda is a world famous liquorice brand with a not so famous packaging/identity.
Liqourice is for children and grown ups as well, so the design should
appeal to both groups.

I’ve tried to do that with the panda illustration combined with minimalism.
The panda is for the children and the clean minimalism is for the adults.
The idea with the box is that children can collect, stack and then
build an tiny panda.

I’ve made the two most common flavours: Salty and Sweet – which are
the two most popular variations.