Dove True Tone

Agency: Casa Rex
Type of work: Commercial work
Country: Brazil and United Kingdom

CASA REX TAKES DOVE TOWARDS A NEW PREMIUM FRONTIER

Casa Rex, the multi-awarded international design consultancy with offices in São Paulo and London, has developed the global identity and packaging for the new Dove True Tone.

Today’s marketplace is constantly pushing brands towards a higher end aesthetic, and for the new product line Dove True Tone, more than just driving a high-end appeal, it was key to find a balance between innovation and the brand’s essence.

“The identity is simple and sophisticated, presenting prominent branding and new gold finishes which are enhanced by the brand’s main visual, its iconic white — channeling the Dove DNA through a unique premium voice.”, says Gustavo Piqueira, head of Casa Rex and the creative director of the project.