Sony Xperia Z2

Agency: Adentity
Type of work: Commercial work
Country: Sweden

Is it a packaging or a display? It’s both!

A bold statement for Xperia

Adentity, an advertising agency based in Malmö, Sweden, developed a clever mini POS display concept for Sony’s flagship products Xperia Z2 and the Xperia Z2 Tablet.

The box for the display phone transforms into a striking in-store showcase with just a few simple steps. The tilted display instantly catches the eye of shoppers and passers-by, and clearly complements the phone’s state-of-the-art design. The sleek, bold, black artwork clearly highlights and accentuates the Z2’s premium status and performance.