Creative Agency: Robot Food
Project Type: Produced, Commercial Work
Location: Leeds, UK
Packaging Material: Colorplan by GF Smith
Robot Food spread peace, love and robots to ensure a cracking Christmas
We all love Christmas. But when you’re a design agency, the pressure’s on. To celebrate the season and their distinctive creative approach, Robot Food gave clients, family and friends something fun, festive and worth making room for on the mantelpiece.
The specialist branding and packaging agency decided on a traditional wooden nutcracker. With an on-brand robotic twist. First seen in Germany, these ornamental figures have been around since the 15th century. They’re usually a wooden solder, knight or king, and are said to possess guardian-like properties because of their imposing presence. One of the inspirations behind The Nutcracker ballet, they’re enjoyed the world over for their festive decorative qualities.
Robot Food’s offering is named Robot Roy the Nutcracker Toy. Fun, festive and charmingly on brand, Robot Roy stands ten inches tall and is hand-painted in bright primary colours. He’s packaged in an impressive bespoke black box made from ebony Colorplan by GF Smith. The in-house illustrations include a festive nuts and bolts pattern, which decorate the box edges. The design is applied in a luxurious, tactile gold foil finish and the 50 limited edition boxes are sealed with a numbered label.
Simon Forster, Creative Director at Robot Food, said, “We’d hesitate to call ourselves a traditional agency. But we do love a traditional Christmas. So this year, we sent out a festive gift that had Robot Food written all over it. We chose the time-honoured wooden nutcracker, and gave it a signature twist. It’s bright, fun and designed to put a smile on our client’s faces.”